MYOFX entrusted us with the launch of its MaxForce and Ems System products. The actions to raise brand awareness included reaching an agreement with the Formula 1 and Formula 2 trainer Xavi Martos. For these actions we personalized the products specially for the occasion, we filmed advertisements on the circuits, and a website was created aimed at the world of motor-racing to link MyoFX MaxForce and Ems System to this sector.

The action had high viral success on social networks and attracted the attention of journalists specialising in Formula 1 and 2. One result of this was that we managed to get interviews on TV3 and TVE.