Sanitas Dental was looking for a way to get closer to its patients and attract new customers.

Together with our E-Brand division, we began a project to create Facebook pages for all Sanitas clinics throughout Spain.

We created content for each one, adapting it to the particular characteristics of each clinic and bearing in mind the Sanitas brand. At Brand Comunicación we believe in “glocalization”; reaching different audiences through basing services on local characteristics, especially when dealing with the dental sector.

In addition to frequently posting items for the different clinics, we organized competitions, draws, and Facebook Ads campaigns, both for specific promotions and to publicize the Facebook pages and the dental clinic’s web pages.